The Hilton Hotel And Resorts | Marketing Mix

The Hilton Hotel And Resorts | Marketing Mix According to Philip Kotler marketing strategies are the combinations of all important marketing goals into a comprehensive plans, it should be from marketing research and its centre of attention should be right marketing mix to achieve maximum profit and sustainability for the organisation. Hilton Hotel and resorts is a Hospitality industry founded by Conard Hilton in 1919 in Cisco, Texas (U.S) and has 540 hotels worldwide. Its first brand was opened in Business travel and leisure travel are the two marketing emphasis the company is focusing on. Hilton Hotel and Resorts are mostly located in city centres, near airports etc for the easy access for the customers. This assignment is on Hilton Hotel (HHonours) near Heathrow Airport; with in Heathrow area it has three branches. Easy access from all terminals Heathrow central and terminal 5. It has partnership with different airlines and car rental companies. It just 6 minutes walk away from T4 and 10 minutes away by courtesy shuttle bus from T5. Hilton London Heathrow Airport hotel Exterior (http://www3.hilton.com/en/hotels/united-kingdom/hilton-london-heathrow-airport-LHRAPTW/index.html) Marketing: Marketing in Hospitality industry is one of the main elements to increase profits and success of the business and it is playing very important role in hospitality. It helps the organisation to get success through understand their customers, what they want, their needs; priorities and demand from the organisation and what are their expectation level from customer service point of view, leisure and infrastructure etc. It is really easy these days through internet. The organisation can also put surveys on internet, blogs, websites, social media, etc. For example Hilton hotel is available on face book where anyone can like, comment and post their views and also customers can check their updates, offers etc. http://xzamcorp.com/quality-blog/wp-content/uploads/2012/06/Facebook-Hilton-Hotels-Resorts.jpg (https://www.facebook.com/hilton) Marketing Mix Marketing mix is a mixture of four fundamentals product, price, place and promotion. That actions used to satisfy the wants of an organisations target market and at the same time achieve its marketing objectives. (Stanton) 1994. http://www.marketingteacher.com/image/content/mmix.gif Product- this feature of marketing mix is including planning, developing and producing the right category of products and services in the market by an organisation. In short words what is the quality of the product, size of the product? How is it looks like, design of the product, value of the product, about packaging, testing and range etc? Product of Hilton Price- To fix a right price of product is a most difficult task. Price of the product should be reasonable and affordable so organisation can sell their product easily and successfully in the market. There are lots of steps between set the right price for example: determination of unit price of the product, pricing policies and strategies, discounts, credits, cost, terms of delivery, payment, competitive price credit policy etc. Price of Hilton hotel Place- It is called distribution channels, storage and warehousing, coverage channel, inventory management, selection channel, distribution logistics etc. Management of organisation is responsible to choose and deal with distribution channels so customers can get the product at right place at right time. They should develop physical distribution. Wholesalers and retailers are most important channels which are used for physical distribution of goods. Place for Hilton hotel Promotion- the fourth p is promotion it does include determination about direct marketing, sales promotion, advertisements, publicity, exhibitions, public relations activity etc. Most important tools are advertisements and sales promotion which are used to promote the sale of products of organisations. Promotional activities are free distribution of sample of product, contests etc. These types of tools are expressive which does help to beat the competition in the market to organisation. Advertisements are used to communicate and pass the information to customers and consumers about the features of product through television, internet, newspapers and magazines, radio, billboards, banners and posters etc. Limitations Doing advertisements or promotion is expensive tool but there is lots of advertisements on the television and internet so people can get fed up thats why mostly people ignore the advertisements on television they just skip the channels when the advertisements comes in front of them. Some people do not read the advertisements on newspapers and magazines. Promotion about Hilton Branding- branding is a unique name and identity of the company. It is a procedure of mark and stamp to the product with identify look, design and logo etc. So customers and consumers can get idea about the features of product from the name, look, logo, mark and design. Brand name or design should be attractive, which can attract to the customers. From brand name customers can recognise the product. When they give a symbol or name to the product organisation should always keep in mind there is lots of competitor in the market. Brand should be like that which is no one can copy it easily. Customer loyalty- it is about to encourage the customer, attract towards brand, buy the product often and in extra amount. It is about satisfaction level of customers, confidence, and their needs and wants. Organisation should build relationship with customers using e-market via email, messaging on mobile phones, so customers can stay keep in touch with them. Organisation should give points to the customers on loyalty cards. They should show to customers to care for them what are their choices and what they do not want. Network and customer relationships marketing strategies- Marketing take place in public relationship. For an organisation should have good and strong relation with society to fight the competition in the market. They should build strong network into the market with stakeholders. Now a days every organisation have customer care department to sort out the problems of customers and they have call centres as well as they have online customer care facility via internet so customers can call them or email them regarding their problems. In an organisation network and customer relationship is how does effective staff deals with customers and employers with employees. Hilton Hotel company appreciates the value of its staff and uses internal marketing to retain them and make them feel valued. At the Hilton organisation management realises that the companys team member added value and quality to the business. In fact it is the people working for the organisation that makes the Hilton hotels corporation such an international success. A hotel is an actual physical product, but a lot of the experience of visiting a hotel relates to the service offered by its staff to the customers. At Hilton hotel organisation management realises that staff treat customers with about same degree of respect as they themselves are treated by their employers. If staff are not treated and valued well they in turn will not respect or treat customers very well. Obviously this is very bad for an organisation..The Hilton hotel corporation invests a lot of time and money in its staff. It takes training and staff development very seriously. It involves staff in all aspects of it s marketing plans and strategy so that everyone knows what is going on and how they make contribution. Organisation gives rewards to its staff for effort with awards and promotion. It includes its staff by allowing them access to extranet which is also share with its business partners. Management offers a comprehensive befits packages to its staff, including: medical, dental and vision care coverage, life accident and disability insurance, the Hilton stock purchase plan, the flexible work arrangement. Other benefits including vacation and holiday pay plus and special privileges when staff stays at Hilton hotels. At the Hilton group management really try to retain good staff and do everything possible to make working for the Hilton hotel organisation rewarding and satisfying experience. Marketing communication activities and strategies-marketing communication is a way which is used by an organisation to change the behaviour of stakeholders towards product. They present to product into the market in such way, people can get information about the product from designing, promotion, exhibitions, advertisements, newspapers, magazines, mobile phone marketing etc. Marketing communication can be develop by direct marketing and indirect marketing. Personal selling, sales promotion, advertising, public relations these are all marketing communication. Those all tools are used for communication about product, which tells to public about the features of product. Organisation use marketing communication to achieve the market objectives and target sales. Communication is messages between one person to other person and in marketing it is between seller and buyer. E-marketing- e-marketing is an internet marketing, which is also called as an online marketing, web-marketing. Now a days every organisation use electronic technology for advertisements to gain the objectives. Technology plays a vital role for an organisation such computer based technology. Organisation create their websites, they send information about products online. Internet offers unique opportunities for organisation and customers to communicate with each others. It is a good way to build relationship with each other. Companies do promotion by direct email, advertisements on internet, by text messaging on mobile phones as well. People can know about the organisations and their manufactured goods to visit on their websites through internet. Organisation can do advertisements through social media for example: face book, twitter etc. On other hand some people do not trust on online information. These types of people prefer to go to the organisation personally so they can get information about the product from someone face to face. Guerrilla marketing activities and strategies- this type of strategy is a weapon for marketers and it is not very expensive it is low cost strategy. Guerrilla marketing is a unusual methods of promotion. This type of marketing does not focus on sales just focus profits, on primary success. It does expect highest results from minimum resources. But sometimes these methods of marketing represent the false image of brand, which is not good to get success for an organisation and survive for long time in the future. Viral marketing- it is blog marketing, forum marketing, email marketing and article marketing. This type of marketing is passed from one person to another person for example messengers are used for viral marketing. Social media is the best way for viral marketing. Public relationship strategies:-Public relation strategies are one of the promotional Mix (advertisement, personal selling, sales promotion, corporate image and Exhibition). According to Bill bernbach:- People cant believe you if they dont know what you are saying and they cant know what you are saying if they dont listen to you, and they wont listen to you if youre not interesting. Any news, planning, presentation, job advertisement etc organisation wants to give to public and any feedback organisation want from public different media such as speaker opportunities (conferences, seminars, public forums), trade show support (press appointments, private demos), public launch, magazines, newspaper, (articles, report), TV, internet, PR blogs (such as face book, twitter, online Pr) etc. Public relationship is a relationship of sharing information relation to organisation not only between organisation and customers; it is also with employees, staff, consumers, general public, competitors etc. Public relation plays a vital role and its essential to make public aware and up-to-date about new policies, procedures, jobs, vacancies etc. Marketing and marketing communication theory Conceptual frameworks Recommend marketing and customer loyalty strategies that would secure and/or enhance the organisation competitive advantage.

Survival of the Fittest

Survival of the Fittest His sweaty palms clutch a few coins. The bus line moves forward. Ticket paid for, a quick glance to the back of the bus. They wait, feeding off his panic and distress as he walks to his seat. Fiona Dove investigates teen bullying. Survival of the fittest has been a notion well accepted by society when applied to animals. The strong and the weak battle it out to determine who will be supreme. Does this theory apply to bully behaviour? If three-quarters of Australian households have at least one person affected by bullying are our children fighting a battle, which will determine how they conduct their lives? The Education of Queensland Child Protection Act defines bullying as â€Å"The abuse of power with the intention of causing distress to other person(s)†¦Ã¢â‚¬  Bullying is a poisonous weed within society. Research shows that children who bully at a young age have a higher risk of committing felonies as an adult and becoming a criminal. Indeed victims of bullying have experienced psychological damage so severe it lead to suicide. Chanelle Rae was fourth student from Western Height College in Geelong, Victoria to commit suicide in a five-month period. Chanelle was a zealous supporter of the Geelong cats. Her idol Corey Enright a cats team member was pallbearer at her funeral. However on the 17th of July in 2009 Chanelle committed suicide after a brutal cyber bullying attack. [pic] It's natural, so what’s wrong with this Picture? With technology constantly advancing this generation has much more choice in torturous devices than 20 years ago. Mobile phones, Internet physical violence and smear campaigns are all weapons in a bully’s arsenal. With all this at a bully’s disposal victims are in a constant state of trepidation unsure as to which direction the blow will come from. Television programmes preach that only those who fit the stereotype of a â€Å"Nerd† are bullied in society; the reality is that a bully can target anyone. Insecurities, fear and jealousy are the underlying emotions that bullies deal with by intimidating and antagonizing others. As a consequence of young people being herded together for extended periods of time, the instinct to overpower and â€Å"bully† others is natural. As caregivers we should be asking ourselves whether bubble wrapping and shrouding children from the public domain mean that they have insufficiently developed social skills? Are we, ironically, making children revert back to the battle for supremacy? With one in five students having been harassed at school and at least one in three children bullied almost daily, only a fool would say that bullying in schools is a minor problem. â€Å"Bullying will always be a part of school culture,† agrees Alison Heder a school bus driver. To change the bullying culture children need to be told from a very young age that telling a trusted adult, whether it may be a school counsellor or a parent in OK and not â€Å"tattle-telling†. Rather than being sheltering children should be out learning how to behave. Instead of being thrown straight into the sharks at the age of six when school starts, the transition from home to school would be less of an ordeal for children if the basic foundations of good communication were already in place. Queensland Government Department of Education and Training, Code of School Behaviour requires that schools provide a safe and supportive learning environment. When asked about her thoughts on this in regards to the current bullying issues Alison exclaimed â€Å"It’s not the schools fault! Parents need to teach their children acceptable behaviour through example† Studies have shown that with effective communication between the school and home in most cases is able to stop the bully and help the students move forward. On the other hand when the student is too afraid to reach out for help the result can be fatal. On the 15th of February 2010 a young boy encountered a terrible fate. Elliot Fletcher, at just 12 years old was stabbed in the chest. This story was met with shock Australia wide as the reality of bullying in schools was realised. The well-established Catholic school, St. Patrick’s College, recorded 380 absences out of 1100 after the news of Elliot’s passing had spread. The reputation of all Private schools was further tarnished as several more violent attacks were reported. Parents are now questioning how the government is handling the bullying epidemic. Alison Heder concurred that the government’s current handle on the bullying situation is as ineffectual as it is inadequate. Whilst bullying may never be truly eliminated from society the aim of new bullying campaigns is to inform the victims of bullies of the various resources each school has to help them stop the bullying and move on from the traumatic experiences. Hotheaded, savage and ungovernable; dread, panic, terror; from covert and subtle to openly ridiculing. Natural or not, bullying is not something to be pushed away to the sides where it festers and thrives. The culture of society must first change if we are to eradicate this practice. Bibliography Personal Interview †¢ Heder, Alison. 1961. Working. Local School Bus Driver, interviewed 19th February 2010. Newspaper Articles †¢ Tomazin, Farrah. â€Å"3/4 of Australian Households have at least one Person who has been Bullied†, The Age, 20th March 2010. †¢ Ironside, Robyn. Vogler, Sarah. â€Å"Boy, 12, dies after being stabbed at St. Patrick’s College Shorncliffe†, The Courier Mail, 20th March 2010. †¢ Scott, Edwina. â€Å"Hundreds Gather for Suicide Teen’s Funeral†, The Courier Mail, 20th March 2010. †¢ Chilcott, Tanya. â€Å"School Bullying Shame: Three Children a Class Bullied Daily†, The Courier Mail, 20th March 2010. †¢ Ironside, Robyn. Chilcott, Tanya. â€Å"Pupils Struggle with Heartbreak after Boy Stabbed to Death in Brisbane School†, The Herald Sun, 20th March 2010. Websites †¢ Anon. 2000. Code of School Behaviour. http://education. ld. gov. au/studentservices/behaviour/bm-codebehav. html. (Accessed 20th March. 2010) †¢ Anon. 2007. Child Protection Act 1999. http://www. childsaftey. qld. gov. au/legislation/child-protection/child-protection-act-1999. html. (Accessed 20th March. 2010) †¢ Field, Evelyn. 2003. Bully Blocking. www. bullying. com. au/school-bullying/. (Accessed 21st March 2010) ———————– â€Å"Children are terrified to go to the school guidance counsellor because they are afraid that the bully will find out they’ve been tattle-telling,† tells Alison Heder Survival of the Fittest Survival of the Fittest His sweaty palms clutch a few coins. The bus line moves forward. Ticket paid for, a quick glance to the back of the bus. They wait, feeding off his panic and distress as he walks to his seat. Fiona Dove investigates teen bullying. Survival of the fittest has been a notion well accepted by society when applied to animals. The strong and the weak battle it out to determine who will be supreme. Does this theory apply to bully behaviour? If three-quarters of Australian households have at least one person affected by bullying are our children fighting a battle, which will determine how they conduct their lives? The Education of Queensland Child Protection Act defines bullying as â€Å"The abuse of power with the intention of causing distress to other person(s)†¦Ã¢â‚¬  Bullying is a poisonous weed within society. Research shows that children who bully at a young age have a higher risk of committing felonies as an adult and becoming a criminal. Indeed victims of bullying have experienced psychological damage so severe it lead to suicide. Chanelle Rae was fourth student from Western Height College in Geelong, Victoria to commit suicide in a five-month period. Chanelle was a zealous supporter of the Geelong cats. Her idol Corey Enright a cats team member was pallbearer at her funeral. However on the 17th of July in 2009 Chanelle committed suicide after a brutal cyber bullying attack. [pic] It's natural, so what’s wrong with this Picture? With technology constantly advancing this generation has much more choice in torturous devices than 20 years ago. Mobile phones, Internet physical violence and smear campaigns are all weapons in a bully’s arsenal. With all this at a bully’s disposal victims are in a constant state of trepidation unsure as to which direction the blow will come from. Television programmes preach that only those who fit the stereotype of a â€Å"Nerd† are bullied in society; the reality is that a bully can target anyone. Insecurities, fear and jealousy are the underlying emotions that bullies deal with by intimidating and antagonizing others. As a consequence of young people being herded together for extended periods of time, the instinct to overpower and â€Å"bully† others is natural. As caregivers we should be asking ourselves whether bubble wrapping and shrouding children from the public domain mean that they have insufficiently developed social skills? Are we, ironically, making children revert back to the battle for supremacy? With one in five students having been harassed at school and at least one in three children bullied almost daily, only a fool would say that bullying in schools is a minor problem. â€Å"Bullying will always be a part of school culture,† agrees Alison Heder a school bus driver. To change the bullying culture children need to be told from a very young age that telling a trusted adult, whether it may be a school counsellor or a parent in OK and not â€Å"tattle-telling†. Rather than being sheltering children should be out learning how to behave. Instead of being thrown straight into the sharks at the age of six when school starts, the transition from home to school would be less of an ordeal for children if the basic foundations of good communication were already in place. Queensland Government Department of Education and Training, Code of School Behaviour requires that schools provide a safe and supportive learning environment. When asked about her thoughts on this in regards to the current bullying issues Alison exclaimed â€Å"It’s not the schools fault! Parents need to teach their children acceptable behaviour through example† Studies have shown that with effective communication between the school and home in most cases is able to stop the bully and help the students move forward. On the other hand when the student is too afraid to reach out for help the result can be fatal. On the 15th of February 2010 a young boy encountered a terrible fate. Elliot Fletcher, at just 12 years old was stabbed in the chest. This story was met with shock Australia wide as the reality of bullying in schools was realised. The well-established Catholic school, St. Patrick’s College, recorded 380 absences out of 1100 after the news of Elliot’s passing had spread. The reputation of all Private schools was further tarnished as several more violent attacks were reported. Parents are now questioning how the government is handling the bullying epidemic. Alison Heder concurred that the government’s current handle on the bullying situation is as ineffectual as it is inadequate. Whilst bullying may never be truly eliminated from society the aim of new bullying campaigns is to inform the victims of bullies of the various resources each school has to help them stop the bullying and move on from the traumatic experiences. Hotheaded, savage and ungovernable; dread, panic, terror; from covert and subtle to openly ridiculing. Natural or not, bullying is not something to be pushed away to the sides where it festers and thrives. The culture of society must first change if we are to eradicate this practice. Bibliography Personal Interview †¢ Heder, Alison. 1961. Working. Local School Bus Driver, interviewed 19th February 2010. Newspaper Articles †¢ Tomazin, Farrah. â€Å"3/4 of Australian Households have at least one Person who has been Bullied†, The Age, 20th March 2010. †¢ Ironside, Robyn. Vogler, Sarah. â€Å"Boy, 12, dies after being stabbed at St. Patrick’s College Shorncliffe†, The Courier Mail, 20th March 2010. †¢ Scott, Edwina. â€Å"Hundreds Gather for Suicide Teen’s Funeral†, The Courier Mail, 20th March 2010. †¢ Chilcott, Tanya. â€Å"School Bullying Shame: Three Children a Class Bullied Daily†, The Courier Mail, 20th March 2010. †¢ Ironside, Robyn. Chilcott, Tanya. â€Å"Pupils Struggle with Heartbreak after Boy Stabbed to Death in Brisbane School†, The Herald Sun, 20th March 2010. Websites †¢ Anon. 2000. Code of School Behaviour. http://education. ld. gov. au/studentservices/behaviour/bm-codebehav. html. (Accessed 20th March. 2010) †¢ Anon. 2007. Child Protection Act 1999. http://www. childsaftey. qld. gov. au/legislation/child-protection/child-protection-act-1999. html. (Accessed 20th March. 2010) †¢ Field, Evelyn. 2003. Bully Blocking. www. bullying. com. au/school-bullying/. (Accessed 21st March 2010) ———————– â€Å"Children are terrified to go to the school guidance counsellor because they are afraid that the bully will find out they’ve been tattle-telling,† tells Alison Heder

The Relationship Between Gender, Race, And Geographic...

Data analyses were run to examine the relationship between gender, race, and geographic location and the participant’s frequency of physical activity and level of self-esteem. It was predicted that males would have a higher frequency of physical activity and a higher level of self-esteem than women and that self-esteem would be high in White participants than Non-White participants. Although the data was non-normal, there high sample size allowed the Factorial ANOVA test to be run to investigate the relationship between the demographics and dependent variables. The bivariate relationship between physical activity and self-esteem was examined with Spearman’s rho. An alpha level of p .05 was used and Tukey’s critical value was used for post hoc tests to identify the relationship between variables. Description of data Exploratory data analysis showed the data non-normal with high levels of skewness and kurtosis. Males participate in physical activity more frequently that females, while male and female self-esteem levels were fairly similar. Whites participated in physical activity more frequently and had significantly higher levels of self-esteem than Non-Whites. Most of the geographic location participates in the same amount of physical activity, with a difference between the North Central and South. Self-esteem across the geographic locations was similar. Statistical results The goal of this study was to examine the impact of gender, race, and geographic locationShow MoreRelatedThe And Target : Reduce Suicide Rates1431 Words   |  6 Pages LHI and Target: Reduce suicide rates from 11.3 to 10.2 per 100,000 population Target Population: Montana residents 5-14 years old Determinants: Age group, sex, race/ethnicity, geographic location The Centers for Disease Control and Prevention (CDC) National Vital Statistics reported that Suicide was the 10th leading of cause of death within the United States in 2013, accounting for approximately 41,149 deaths per year or 112 deaths per day (Centers for Disease Control and PreventionRead MoreViolence Against Women And Girls Essay1322 Words   |  6 PagesIntroduction Violence against women and girls is internationally prevalent. Regardless of class, age, or race, women everywhere are subject to physical, sexual, psychological, and economic aggression (United Nations, 2015; 1). According to the World Health organization, 1 in 3 women will experience physical and/or sexual violence by a partner a non-partner. Moreover, studies conducted by the World Health Organization suggest that exposure to violent behavior can have detrimental impacts that canRead MoreViolence Against Women And Girls Essay1607 Words   |  7 PagesViolence against women and girls is internationally prevalent. Regardless of class, age, or race, women everywhere are subject to physical, sexual, psychological, and economic aggression (United Nations, 2015; 1). According to the World Health organization, 1 in 3 women will experience physical and/or sexual violence by a partner a non-partner. Moreover, studies conducted by the World Health Organization suggest that exposure to viol ent behavior can have detrimental impacts that can affect the physicalRead MoreDiversity On The Walgreens Company1683 Words   |  7 Pageswidespread in the community and the higher number of workers. Everyone should enter any store at Walgreens and feel that he is not prejudiced at any given location, despite his race, gender, ethnicity, sexual orientation, religion and disabilities. Due to increase use of internet most of the companies’ websites have become a critical communication window between the businesses and the potential customers, employees and suppliers. Accessibility of Diversity-Related Material http://www.walgreens.com Search resultRead MoreThe Field Of Psychosocial Epidemiology Essay1369 Words   |  6 Pagescharacterized by presence of excess of body fat. Obesity is measured by using Body Mass Index (BMI) in children 2 years of age and older. The BMI is calculated by the body weight (in kilograms) divided by the height squared in meters. In adults, a BMI between 25 and 30 kg/m2 is regarded as overweight and a BMI greater or equal to 30 kg/m2 is regarded as obese. Obesity in adults is subcategorized as class I (BMI ≠¥30 to 35), class II (BMI ≠¥35 to 40), and class III (BMI ≠¥40) (Klish, 2016). It is associatedRead MoreThe Benefits Of Racialization And Prejudice Under The Canadian Health Act Of 1984997 Words   |  4 Pagesdiscrimination and judgement based on their race, class, and gender (Hutchison et al., 2011). The qualitative study interviewing Aboriginal women and documenting their experiences of primary health care on-reserve sites in northwestern Canada, found that many of the population’s health concerns were not taken seriously and often dismissed by their health care providers. Women of the older generation especially, often did not have a covet to form a patient-physician relationship in order to express their healthRead MoreEpidemiology Paper Part Two : Analysis And Application Essay1245 Words   |  5 Pagesassess the prevalence and risk. It is also imperative that the DNP be able to identify particular distinctions in the health status of various groups of people and differentiate grouping of people by race, ethnicity, immigrant status, disability, sex or gender, sexual orientation, geographic location, and income status in alignment with the health disparity goals of Healthy People 2020 (U.S. National Library of Medicine, 2015). Diabetes can be included in Chin’s (2005) broad definition of at-riskRead MoreMy Own Culture, Race, Ethnicity, And Kinship1374 Words   |  6 PagesIn today’s society, one’s own culture, race, ethnicity, and kinship is an important aspect to describing an individual. This relationship can be effected in terms of physical appearance and social situations within ones everyday life. Throughout my own life, family and kinship has positively influenced my own values and morals. Because of these aspects, I have experienced some stereotypes of my own race. Throughout my life, my family has impacted how I have looked upon my own morals and valuesRead MoreAfrican American Student Relationships With Faculty Of Color And The Benefits Of These Relationships Essay1259 Words   |  6 PagesTheoretical Framework OtherMothering Similarly, Strayhorn et al (2008) undertook the task of looking at African American student relationships with faculty of color and the benefits of these relationships. Through the author’s exploration, the theoretical framework of â€Å"Othermothering† emerged (Strayhorn et al, 2008). According to Strayhorn et al (2008), Othermothering is a pattern of care that dates back to slavery, where mothers had to entrust the care of their children to other individuals. ThisRead MoreDiversity and Inclusion Paper1085 Words   |  5 PagesIntroduction This paper will discuss and focus on the four dimensions of diversity: ethnicity, gender, differences in skills, abilities and personality traits and how they have an impact in my workplace. To be able to go further in this paper one should understand the definition of diversity. Diversity is a variety between people associated to factors such as culture, employment status, education, family orientation, gender, origin, physical appearance, religion, sexual orientation and thinking style (Harvey

Biography of Beryl Markham, Aviation Pioneer

Beryl Markham (born Beryl Clutterbuck; October 26, 1902 – August 3, 1986) was a British-Kenyan aviator, writer, and horse trainer. Although she worked in several different fields, she is best known for being the first woman to fly non-stop across the Atlantic Ocean from east to west. She wrote her own memoir, West with the Night, and was the subject of a best-selling novel. Fast Facts: Beryl Markham Full Name:  Beryl Clutterbuck MarkhamOccupation: Aviator and writerBorn: October 26, 1902 in Ashwell, Rutland, EnglandDied: August 3, 1986 in Nairobi, KenyaKey Accomplishments: The first woman to make a non-stop transatlantic flight from east to west and the author of the memoir West with the Night.Spouses Names: Jock Purves (m. 1919-1925), Mansfield Markham  (m. 1927–1942), Raoul Schumacher  (m. 1942–1960)Childs Name: Gervase Markham Early Life At age four, young Beryl moved to British East Africa (modern-day Kenya) with her father, Charles Clutterbuck. Beryl’s mother, Clara, did not join them, and neither did Beryls older brother Richard. As a child, Beryls education was spotty at best. She instead spent considerable time hunting and playing with local children. For a while, Beryl was happy. Her father Charles started a horse racing farm, and Beryl took to horse training immediately, establishing herself as a trainer in her own right by the time she was only seventeen. When Beryl was a teenager, however, her father fell on hard times. Charles lost his fortune and fled from Kenya to Peru, leaving Beryl behind. Never one to be down for long, Beryl took her career into her own hands. In 1920, at the age of eighteen, she became the first woman in Kenya to receive a racehorse trainer’s license. Romantic and Royal Entanglements As a young woman, Beryl was the subject of much attention. She married Captain Jock Purves at age seventeen, but the couple divorced soon after. In 1926, she married the wealthy Mansfield Markham, from whom she took the surname that she used for the rest of her life. Mansfield and Beryl had one son together: Gervase Markham. Beryl went on to have a complicated, often cold relationship with her son for most of her life. Beryl was often in the company of the â€Å"Happy Valley Set,† a group of mostly English, mostly wealthy adventurers who settled in Africa (specifically in the area that is Kenya and Uganda today). This group was notorious for its decadent lifestyle, reportedly indulging in drugs, sexual promiscuity, and extravagance. Although she was not wealthy or titled enough to truly be part of the group, Beryl spent time with many of its members and was influenced by their lifestyles. In 1929, Beryl’s affair with Prince Henry, Duke of Gloucester (the third son of King George V) became public. There were also rumors that she had been romantically entangled with his older brother Edward, who was an infamous playboy. (Perhaps these rumors about Edward and Beryl were an indicator of things to come: Edward’s proclivity for scandalous romances would eventually result in a succession crisis in the United Kingdom, when he chose to abdicate his throne to marry American divorcee Wallis Simpson.) Even though Henry was only a third son, the British royal family disapproved, and although the reason for Beryl and Henrys eventual parting was never known, it was widely believed that his family had split them up. Beryl earned a reputation for many affairs, which she typically ended when she tired of them. She reportedly treated her friends the same way. She may have had affairs with princes, but the great love of Beryl’s life was only minor nobility. Denys Finch Hatton, the second son of an English earl, was a big game hunter and daring pilot who came to Africa following World War I. Fifteen years Beryl’s senior, he had also had a long-term romance with Beryl’s friend and mentor Karen Blixen, who wrote the famous book Out of Africa about herself and Denys. As Karen and Denys’s affair hit a slow patch in 1930, he and Beryl fell into an affair of their own. In May 1931, he invited her to come along on a flying tour, knowing her burgeoning interest in flight, but she declined when her friend and flight teacher Tom Campbell Black urged her not to go, out of some unsettling instinct. Campbell Black’s advice proved life-saving: Denys’s plane crashed minutes after takeoff, killing him at the age of 44. Flight Career Following Denys’ death, Beryl pushed herself even harder in her flying lessons. She worked as a rescue pilot and a bush pilot, scouting out game and signaling their locations to safaris on the ground. It was in this capacity that she encountered more notable names, including Ernest Hemingway, who would later praise her memoir but insult her personally because she wouldn’t have an affair with him while he was on safari in Kenya. Beryl’s crowning achievement was her transatlantic flight in September 1936. Before then, no woman had ever flown a non-stop flight from Europe to North America nor flown it solo. She departed from the English coast and, despite serious fuel problems towards the end of her journey, made it to Nova Scotia. Upon achieving this dream, she was celebrated as a pioneer in the world of flight. In the 1930s, Beryl relocated to California, where she met and married her third husband, the writer Raoul Schumacher. She wrote a memoir, West with the Night, during her time in the United States. While the memoir was not a bestseller, it was well-received for its compelling narrative and writing style, as evidenced in passages like this one: We fly, but we have not conquered the air. Nature presides in all her dignity, permitting us the study and the use of such of her forces as we may understand. It is when we presume to intimacy, having been granted only tolerance, that the harsh stick fall across our impudent knuckles and we rub the pain, staring upward, startled by our ignorance. West with the Night ultimately went out of print and into obscurity, where it languished for decades until it was rediscovered in the early 1980s. Controversy has persisted to this day about whether or not Beryl actually wrote the book herself or whether it was partially or completely ghostwritten by her husband. Experts on both sides of the debate have presented compelling evidence, and it seems likely that the mystery will remain forever unsolved. Later Life and Public Legacy Eventually, Beryl returned to Kenya, which she considered her real home. By the early 1950s, she had re-established herself as a prominent horse trainer, although she still struggled financially. She slid into obscurity until 1983, when West with the Night was re-released and a journalist from the Associated Press tracked her down. By then, she was elderly and impoverished, but the publicity and sales around the book’s re-release was enough to raise her back to a comfortable lifestyle until she died in Nairobi at the age of 83 in 1986. Beryl’s life sounded more like the stuff of adventurous (and mostly male) aviators than of a lady of her time, and as a result, she was the subject of endless fascination. Although her scandalous and sometimes callous romantic behavior garnered a lot of attention, her record-setting flight would always be her legacy. When Karen Blixen (using the pen name Isak Dinesen) wrote Out of Africa, Beryl did not appear by name, but an avatar of her—a rough-around-the-edges horse rider named Felicity—did appear in the film adaptation. She has been the subject of multiple biographies, as well as Paula McLain’s 2015 bestselling fictional novel Circling The Sun. A complicated woman with a nearly unbelievable life, Beryl Markham continues to fascinate audiences to this day. Sources â€Å"Beryl Markham: British Author and Aviator.† Encylopaedia Britannica, https://www.britannica.com/biography/Beryl-Markham.Lovell, Mary S.,  Straight on Till Morning, New York, St. Martins Press, 1987Markham, Beryl.  West with the Night. San Francisco: North Point Press, 1983Trzebinski, Errol.  The Lives of Beryl Markham.  New York, W.W. Norton, 1993.